My first holiday season working full-time at an advertising agency boasted a lot of cool projects that I got to work on, one of them being the agency's holiday card. Every year, CTP partners with an organization called Friends of the Children Boston to donate, wrap, and deliver gifts to at-risk children. In order to show their appreciation for their partnership with FOTC, CTP creates a holiday card (which is more of a video) to showcase the gratitude for this special time of year and how we can all work to make the holidays extra special for those in need.
This year, I was put in charge of ideating for this video, so I quickly recruited Gianna, our amazing art intern, to help with the task. I have always found that collaboration is key to coming up with a great idea. It just makes the whole process less grueling and instead more inspirational and satisfying (as it should be). After sharing our ideas, one stuck: a simple string of lights creating the shapes of different objects that emit warmth and light, things that at-risk children are often lacking. Thus began our development of the 2023 CTP holiday card video, and after crafting a storyboard, going through rounds of revisions, choosing music, and working with the content team on animation, we came up with this short, yet powerful, holiday wish that goes out to all our clients and community.
Take a look. If it even brings the smallest spark of joy to your holiday, I have done my job!
